Why do they do it?
Advertisers I mean. Now I know I'm not the only one who has to sit through them. Their aim as profitable companies is to sell us, the consumer, a reason to invest in whatever it is they are selling. So can anyone tell me why it is that Churchill Insurance choose a dog that says 'ohhh yes' constantly? Worse than that, they then start a ridiculous ad campaign talking about the little CGI dog who boxes with Ricky Hatton and wins a tug-of-war contest because he smells hotdogs. Really? Bar promoting childhood obesity what exactly does seeing this imaginary dog winning a tug-of-war do for me, the consumer? It makes me want to never watch or hear the name of that bloody company again. Ever.
Its not just that commercial either.
Lets look at other mass failures, like, comparethemarket.com. A success at first I guess with the whole 'simples' tagline, and I'm sure it brought with it quite a bit of business. But, judging by the ad, there were probably more hits on comparethemeerkat.com, than anything else. But once again this has outstayed its welcome and the new-ish ad with the fur wound comment just drives me up the wall.
What about the Injury Lawyers 4 U with that bloke from Eastenders, you know the hard one who died? "100% Lawyers...100% Compensation". So I'm guessing that advertising that your company has actual qualified lawyers should make everyone feel really safe? If this guy is for real then the Jackass cast would make a fortune.
But above all else, all the ads that get to me, the one that just makes me want to jump through the TV and throttle the man who sings it is the bloody GO COMPARE! ad. I really want to hurt that overweight twat with the moustache that looks like to two pubic hairs that have been curled. And now, to add insult to injury (call Injury Lawyers 4 U), they have made another sodding ad with him turning up on a desert island singing the song with a caribbean backing song. Like that is going to make it all fresh again. If he ever turned up on a desert island I would consider it my duty as a human being to make sure he didn't leave that island alive.
My advice is, like I'm sure a lot of people, would actually like advertisements to speak to them without having the trauma of constantly watching things that make us cringe. Just sell the product, and get out. Stop taking up so much commerical time. Do what Fosters do with the whole 'Good Call' thing. That is my first rant!
